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YouTube has now become the world’s second-largest social media platform and third most visited site after Google and Facebook. So, if you want to make your voice to be heard by a large chunk of people Youtube advertising is one of the best ways to do it.

YouTube offers a robust suite of video solutions and success metrics but which are the right ones for your campaign? before jumping into testing them out. You should Determine your campaign goals and then discover which of the YouTube ad formats will work best to reach those goals.

So, let us start with different types of ads on Youtube?

Types of YouTube ads :

1.TrueView Ads (skippable Ads)
2.Non-skippable video Ads
3. Bumper Ads
4.Overlay Ads
5.Display Ads
6.Sponsored Cards

1 ) TrueView Ads:

TrueView video ads drive audience consideration by enabling viewers to opt in .These are Also, known as skippable ads Play either before, during, or after the main video.These ads can be skipped after five seconds.

It is the safest way for advertising on Youtube as you only have to pay for these ads when the viewer watches 30 seconds or more.

Availability: Desktop and mobile devices

The TrueView video comes in three format’s: TrueView in-stream , TrueView discovery and TrueView for Reach

TrueView in-stream ads:

This video type accounts for the majority of ads on YouTube. In this case, your video ad plays before, during, or after other videos and after five seconds the viewer has an option to skip the ad.

The ads can appear at start of videos on YouTube and on video publisher sites, games, and apps on the Google Display Network.

TrueView In-Stream ads are a great choice for premium branding and consideration

TrueView discovery ads:

TrueView Discovery ads consist of a thumbnail image from your video with some text that invites users to click and watch the video. These ads are found at moments of discovery and they can appear:

1.On YouTube search results page
2.On the YouTube homepage
3.On Youtube Watch Page
4.Next to YouTube videos
5.On publisher sites and apps across the Google Display Network.

TrueView for Reach :

In April 2018, Google introduced TrueView for Reach, a new way of optimizing your TrueView ads based on your campaign goals.

This means brands can create ads as short as six seconds (and up to 30 seconds), which users can skip after five seconds, and which will run before or during videos.

TrueView for Reach enables CPM [cost per thousand impressions] pricing for these shorter ads, meaning you’ll pay per 1,000 views. .

Note: To be eligible for this type of optimization, your ad must be between six and 30 seconds.

2) Non-skippable video Ads:

Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video.

These are 15 or 20 seconds in length, depending on regional standards. Availability: both desktop and mobile. Non-skippable video Ads paid for on a CPM basis.

Availability: Desktop and mobile devices.

3) Bumper ads:

These are also called as Non-skippable video ads lasts up to 6 seconds that must be watched before your video can be viewed. Like non-skippable ads, bumpers are paid for on a CPM basis.

These ads built with a mobile audience in mind.These are designed to allow you to reach more customers and increase awareness .

Availability: Desktop and mobile devices

4) Overlay ads:

Semi-transparent overlay ads that appear on the lower 20% portion of your video.These video overlay ads pop up after the video starts playing, and can be as simple as text or image ad.

Users can see your ad while still watching the video they clicked on, and they can even close the ad at any time by clicking the “X” in the top-right corner.

Note:Advertisers only get paid when viewers click the ad overlay to expand and view the full ad campaign.

Availability: Only on desktop

5) Display Ads:

Appear to the right of the feature video and above the video suggestions list.

Availability: Only on desktop

6) Sponsored Cards:

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

Availability: both desktop and mobile.

In addition, a pro tip…

Make sure you have a clear call to action in the video, an attractive thumbnail image with a strong headline which helps you to get good conversions.